Hello and welcome!! I am Emilia Helfrich, an 18 year old college student attending the Fashion Institute of Technology with a passion for all things beauty. Here on my blog you will find more in depth reviews, swatches and other content possibly not mentioned in my videos. I started my YouTube channel in the summer of 2012 and have been actively posting ever since. The blog followed shortly after in January of 2013. I felt the need to have a blog to go along with my channel because as a beauty video watcher myself sometimes you want more information or a better look at something you see in a video. I got into making my own videos after years of watching others like Beautybaby44 and Emilynoel83. And I hope to work in the Cosmetics Industry in the future in order to broaden my knowledge even more.
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